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Book Reviews

Any organization involved in strategic market planning should be aware of the latest thinking in terms of where the market is going and why. The books reviewed here contain interesting and potentially very useful perspectives on relevant market trends and dynamics in Canada and North America. The directors of TCI Management Consultants present these reviews in an effort to provide marketers and others involved in organizational strategic planning with at least an overview of some of the most recent work in this regard.

New book reviews will be presented periodically. You may want to bookmark this page for convenient future reference.

Go to A-C D-E F-J K-N O-S T-Z (listed alphabetically by title)

Banishing Bureaucracy: Five Strategies for Reinventing Government David Osborne and Peter Plastrik
Being Digital Nicholas Negroponte
Bionomics: The Inevitability of Capitalism Michael Rothschild
Boom, Bust and Echo - How to Profit From the Coming Demographic Shift David K. Foot with Daniel Stoffman
The Butterfly Customer - Capturing the Loyalty of Today's Elusive Customer Susan O'Dell and Joan Pajunen
Chips & Pop - Decoding the Nexus Generation Robert Barnard, Dave Cosgrove, and Jennifer Walsh
Clicking - 16 Trends to Future Fit Your Life, Your Work and Your Business Faith Popcorn and Lys Marigold
The Cluetrain Manifesto - The End of Business as Usual Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
The Clustered World - How we Live, What we Buy, and What it all Means About Who we Are Michael J. Weiss
Co-opetition Adam Brandenburger and Barry Nalebuff
Crisis Marketing - When Bad Things Happen to Good Companies Joe Marconi
Customer Satisfaction is WORTHLESS: Customer Loyalty is Priceless Jeffrey Gitomer
The Death of Competition - Leadership and Strategy in the Age of Business Ecosystems James F. Moore
The Digital Economy: Promise and Peril in the Age of Networked Intelligence Don Tapscott
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Michael Treacy and Fred Wiersema
Driving Brand Value - Using Integrated Marketing to Manage Profitable Stakeholder Relationships Tom Duncan and Sandra Moriarty
The Eight Practices of Exceptional Companies - How Great Organizations Make the Most of their Human Assets Jac Fitz-enz
The End of Marketing As We Know It Sergio Zyman
The End of Work - The Decline of the Global Labor Force and the Dawn of the Post-Market Era Jeremy Rifkin
The Entertainment Economy - How Mega-Media Forces are Transforming Our Lives Michael J. Wolf
EVEolution - The Eight Truths of Marketing to Women Faith Popcorn and Lys Marigold
Excelerate - Growing in the New Economy Nuala Beck
The Experience Economy - Work is Theatre and Every Business a Stage B. Joseph Pine II and James H. Gilmore
Experiential Marketing - How to Get Customers to Sense, Feel, Think, Act and Relate to your Company and Brands Bernd H. Schmitt
Focus - The Future of Your Company Depends On It Al Ries
The Fortune Sellers - The Big Business of Buying and Selling Predictions William A, Sherden
The Friction-Free Economy T. G. Lewis
The Future Consumer Frank Feather
Growing Up Digital - The Rise of the Net Generation Don Tapscott
Harness the Future - The Nine Keys to Emerging Consumer Behaviour Shirley Roberts
Ice to the Eskimos - How to Sell a Product Nobody Wants Jon Spolestra
Laws of Branding Susannah Hart and John Murphy (editors)
The Laws of Choice Eric Marder
Leading Change John Kotter
Marketing Aesthetics - The Strategic Management of Brands, Identity and Image Bernd Schmitt and Alex Simonson
Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing Kevin J. Clancy and Robert S. Shulman
The Marketing of Nations - A Strategic Approach to Building National Wealth Philip Kotler, Somkid Jatusripitak and Suvit Maesincee
Marketing Places - Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Donald H. Haider, and Irving Rein
The Marketing Revolution A Radical Manifesto for Dominating the Marketplace Kevin J. Clancy and Robert S. Shulman
Marketing to Generation X Karen Ritchie
Multicultural Marketing Selling to a Diverse America Marlene L. Rossman
Naked Marketing - The Bare Essentials Robert Grede
New Marketing Practice - Rules for Success in a Changing World David Mercer
The New Positioning - The Latest on the World's #1 Business Strategy Jack Trout
The Next Century - Why Canada Wins Nuala Beck
The Next 20 Years of Your Life - A Personal Guide to the Year 2017 Richard Worzel
The OmniPowerful Brand America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano
Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce Walid Mougayar
The Pig and the Python: How to Prosper From the Aging Baby Boom David Cork (with Susan Lightstone)
Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
Predatory Marketing C. Britt Beemer (with Robert Shook)
Radical Marketing: From Harvard to Harley, Lessons From Ten that Broke the Rules and Made it Big Sam Hill and Glenn Rifkin
Rocking the Ages: The Yankelovich Report on Generational Marketing J. Walker Smith and Ann Clurman
Sex in the Snow - Canadian Social Values at the End of the Millennium Michael Adams
Selling the Invisible - A Field Guide to Modern Marketing Harry Beckwith
Shakedown - How the New Economy is Changing Our Lives Angus Reid
Shifting Gears ● Thriving in the New Economy Nuala Beck
Simplicity Marketing End Brand Complexity, Clutter and Confusion Steven M. Cristol and Peter Sealey
Strategy Safari - A Guided Tour Through the Wilds of Strategic Management Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel
Strategic Customer Care An Evolutionary Approach to Increasing Customer Value and Profitability Stanley A. Brown
Street Trends - How Today's Alternative Youth Cultures Are Creating Tommorrow's Mainstream Markets Janine Lopian-Misdom and Joanne De Luca
Trends 2000 - How to Prepare for and Profit from the Changes of the 21st Century Gerald Celente
The 22 Immutable Laws of Branding - How to Build a Product or Service Into a World-Class Brand Al and Laura Ries
The 22 Immutable Laws of Marketing Al Ries and Jack Trout
Webonomics - Nine Essential Principles for Growing Your Business on the World Wide Web Evan Schwartz
What Will Be Michael L. Dertouzos
Why We Buy - The Science of Shopping Paco Underhill



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